Worksheets/Week4

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Part 1

Your family runs a small business selling products online. The first factor of interest is whether to provide free shipping over €30 or over €50. The second factor is whether or not the purchaser must first create a profile before completing the transaction. The purchaser can still complete their transaction without creating a profile. Below are the data collected, showing the 8 experiments.


Part 2

Continuing with the case above:

Part 3

Your group is developing a new product, but have been struggling to get the product’s stability, measured in days, to the level required. You are aiming for a stability value of 50 days or more.